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Today, we’re excited to announce that we’ve launched a new module on Similarweb: Search Tracker. This is made up of two features: Rank Tracker and Brand Protection, and they’re here to deliver a holistic approach to search tracking and monitoring. Rank Tracker allows SEO and marketing teams to keep on top of organic search, giving daily updates into your own – and your competitors’ – rankings on search. Brand Protection is for the PPC marketers out there, sending alerts when any competitive moves are made on your chosen, business-critical paid keywords, whether they’re branded or not.
Game-changing tracking for search marketers Completing our search toolkit, these new monitoring and tracking tools equip marketers with everything they need to create, maintain and adapt a winning digital strategy. Because the search landscape is more complicated, competitive and changeable than ever before. And marketers need to react fast to get and stay ahead. “Speed is important in search marketing, making daily data updates essential for any digital marketing team,” said Or Offer, CEO of Similarweb. “Our customers tell us that they can counter competitive threats more effectively and take advantage of opportunities before they slip away when they respond quickly, and providing more current data is one of the ways we’re responding to that requirement. In addition, SEO and PPC teams and the tools they use are too often siloed, leading to disjointed strategies. Search Tracker helps bring those teams together around a single source of truth.”