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The marketing arena is more competitive than ever before. It’s now an absolute must for marketers to explore and diversify tactics to keep pace with the competition and continue growing. Enter: experiential marketing! While it may sound like a buzzword, experiential marketing is a powerful tool that will build deeper connections with your target audience. And delight them – which is key to grabbing (and holding) their attention. Did you know that 74% of consumers say that participating or connecting with brands through experiential-type marketing makes them more likely to buy the products being promoted? This is because, at its core, experiential marketing allows customers to experience brands in a way that is fun, memorable, and meaningful. The best thing about it: it can be used anywhere and in any industry. However, going into any new marketing activity blind isn’t the right approach. In fact, experiential marketing works best for those who make strategic, data-driven decisions to ensure their creative strategies actually yield results. That’s where Similarweb can help, with its real-time, real-user data across all websites, channels, and industries. But, more on that later. Whether you’re promoting an event, testing a new product, or educating customers about your brand, take inspiration from this list of 14 experiential marketing strategies (and why they work):